Brand Guidelines

Version 1.1, last updated 10-27-22

Introduction


Reference this guide when making any materials promoting or involving Activate.

The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.

The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.

The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with Activate.

Contact thall@activate.games with any questions or concerns. We’re here to help.

Download Brand Guidelines


Click here to download the full walkthrough of our brand guidelines. It covers logos, colors, fonts, and usage examples.

Download Visual Guidelines

Two-Color Wordmarks


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Single-Color Wordmarks


Two-Color Wordmarks (with text)


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Single-Color Wordmarks (with text)


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Icons


Brand Colors


Activate

Activate Blue

RGB: 0, 181, 239
CMYK: 83, 1, 0, 0
HEX: #00B5EF

Neon Cerulean

RGB: 155, 203, 235
CMYK: 38, 4, 0, 0
HEX: #9BCBEB

Graphite

RGB: 5, 5, 5
CMYK: 86, 70, 69, 95
HEX: #050505

Slate

RGB: 138, 141, 143
CMYK: 45, 34, 34, 0
HEX: #8A8D8F

Brand Fonts


Tachyon (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

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Titillium (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Get Font

Titillium (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Get Font

Tahoma (Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Get Font

Tahoma (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Get Font