Reference this guide when making any materials promoting or involving Activate.
The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.
The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.
The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with Activate.
Contact thall@activate.games with any questions or concerns. We’re here to help.
Click here to download the full walkthrough of our brand guidelines. It covers logos, colors, fonts, and usage examples.
Download Visual Guidelines
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RGB: 0, 181, 239
CMYK: 83, 1, 0, 0
HEX: #00B5EF
RGB: 155, 203, 235
CMYK: 38, 4, 0, 0
HEX: #9BCBEB
RGB: 5, 5, 5
CMYK: 86, 70, 69, 95
HEX: #050505
RGB: 138, 141, 143
CMYK: 45, 34, 34, 0
HEX: #8A8D8F